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Improve super user upgrade + explode PV
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slosumo - Administrator
Traffic Value: $28,438.4426 Slovenia
27/06/2014
17:33
Well, I've just either had a stupid or a great idea when I was writing about my advertising results of PaidVerts.Introduction This idea is based on these points: 1.) Amount of Super mega upgrade purchases exceeded expectations and with that reduced it's "value" 2.) Finally the funding for portfolio development seems sufficient to support full-time programmers with a bit extra on the side 3.) MTV has never really advertised on it's own, perhaps it's time some funds were put towards this 4.) 1000$ in advertising budget used can bring 2000-4000 new members to Paidverts This concept would basically be a huge and constant advertising campaign orchestrated by MTV that would assign random referrals to users who have bought the Super User Mega upgrade. Goals 1.) Helps explode PaidVerts by bringing in tons of new members 2.) Adds a whole new value to the super user upgrade, that would no longer rely only on ad purchases 3.) Sending referrals to many members would reduce the workload on referrers as thousands of refs would be managed by hundreds of people instead of just a few, or not at all, thus increasing the chance of referrals being active and adding value with their activity and purchase to MTV/PV Description All members with the super user upgrade would be rotated evenly on the splash pages MTV would use. Splash pages would be rotated as well. The rotation would simply follow a straight line pattern(not random) to ensure everyone gets the same amount of referrals. Funds designated to this cause could range from and to anything really. With properly managed campaigns I would expect that every 1$ designated to advertising would bring 2-4 referrals. Funds could either be taken from development funds or a certain percent from all user upgrades would go to this advertising budget. Say perhaps 50% ( so instead of 18$ going to result contributions, 9$ would go to results and 9$ to advertising budget). I know MOST members don't know how/where to advertise, or simply don't do it... But I'm sure many would like to try it via the super user upgrade as it would take them no work. Perhaps even, each user could contribute additional funds and would thereby receive an appropriately bigger portion of the referrals through the rotator. Obviously this would require one person responsible for managing the ad campaigns effectively. Although I'd volunteer myself, I'm afraid I probably won't be having enough time for this. But I could definitely help out with advice at least. Another important thing to take into account is that a portion of a campaign's success is that it should be advertised by a person, and not the company as it tends to give better conversion. So a simple rotator website should be made(that would just get super upgraded users from PV and pick one from the list). This website would also require its own mid-class dedicated server to handle all the traffic. Not only would the ref links rotate, also there would be several personalized splash pages made. The rotator website would obviously take a few days of programming time. I would easily create this rotator myself in September when I should finally have some extra time. Definitely needs some more points to consider but that would be the general idea. |
