PlayPerfectMoneyGames SEO campaign

$20,000.00

out of $20,000.00 reached

0 days to go

Funding ended on 31 Jul 2021

64 Backers

view all backers
Projected build time:

1 year

By funding this SEO/marketing campaign you're effectively contributing to expanding the clientele of PlayPerfectMoneyGames.com and helping increase the profitability of the project, helping us further fuel the profitability of our sites for our users and investors. You will earn 30% ROI (Your initial investment+30% profit) within 12 months after the funding period ends OR you will be repaid with royalty positions which repays you in full+ 30% ROI at current market rate if we fail to do so within that period of time.
Project Updates
Project Premises
Vastly improving Search Engine Optimization (SEO) of PlayPerfectMoneyGames.com (PPMG). PPMG is one of our best products, a subsidiary casino specifically tailored to offer a no-hassle experience to users of the Perfect Money payment processor. It is already the leader for PM casinos, and we are already at top spots for some of the most niche keywords for search traffic, even when we have invested minimal into optimization of this in the past. However, we want to vastly expand the results we get from SEO for it, as right now most of its playerbase are coming from our own websites. And there is a lot of opportunity to expand it and relatively easily so. We want to absolutely dominate the search rankings for niche keywords (perfect money related), but also expand the results to more general keywords with even more potential traffic. We have been doing similar SEO optimization on our other casino (playbitcoingames.com) with a SEO group in the past 4 months, with an ongoing 5 month contract, and the results have been consistent and significant, and the team we are working with has shown to be reliable and knowledgeable in the area. For this reason, we are confident we can easily expand search engine (SE) traffic for PPMG as well - but to reach the high goals we have set for ourselves, we want to invest even more into SEO for PPMG, which brings us to looking for some additional funding. The potential of working on SEO is undeniable, and cementing our space as one of the top online casinos in the niche, can bring a significant revenue increase to our company. However as the effects of SEO directly on revenues can be hard to measure, specifically in a limited time-frame, we decided to offer a straight up guaranteed 130% return on your investment in a 1 year period.
Project Specifications

Introduction

By funding this SEO/marketing campaign you're effectively contributing to expanding the clientele of  PlayPerfectMoneyGames.com and helping increase the profitability of the project, helping us further fuel the profitability of our sites for our users and investors. You will earn 30% ROI (Your initial investment+30% profit) within 12 months after the funding period ends OR you will be repaid with royalty positions which repays you in full+ 30% ROI at current market rate if we fail to do so within that period of time.


Funding Campaign Goals
1) To secure and further expand our domination of "perfect money" related search engine results
2) To expand our search results into the more general and wider keywords for online casinos
3) To additionally optimize user experience on PPMG, and improve conversion from visitors to players, and increase our player retention/monetization
4) Additionally market PPMG with other sources and additional paid marketing if funding will allow for it

SEO Campaign details

1) Site Audit to expose inefficiencies in our site content, performance and techincal issues
2) Site audit to look into improving user experience and improve visitor -> player conversion
3) "On-site SEO" Implementation of points 1) and 2) 
4) Creation of a blog to help generate new content regularly
5) Building up our link profile (working on high quality backlinks to our website, with relevant keywords
6) Content development -> creating regular and widespread diverse content related to PPMG
7) (Optional - subject to funding) Additional paid/publishing content agreements
8) Monthly analysis of work done and progress - we will update all investors here monthly with main points from the SEO reports

9) (Optional - subject to funding) Additional paid marketing - reviews, Google Ads, articles etc.

Usage of funding

While the main goal of the campaign is to reach $20,000 in funding, but we are open to over funding of up to $50,000.  The main goal would cover all 3rd party expenses, and some of our own management/programming related to the SEO campaign. Additional funding will be used for additional improvements of the casino, as well as additional marketing.

3rd party expenses
- 6 month contract with the SEO team at a fixed $1550/month rate, with an additional variable $800/month reward, based on contractual KPIs (Key Performance Indicators). The variable reward is paid after 6 months, based on reached KPIs. Total potential cost: $14,100
* The KPIs are mainly structured as targeted keywords reaching certain average Search Engine ranks as well as total inbound search engine traffic in a certain period
- (Optional, subject to case-by-case evaluation)  Additional orders of high-quality articles

Management/Administration expenses
Estimated at 5-15$k during the 6 month period. * Any non-funded costs will be covered by MTV directly.
The exact amount is hard to determine and might vary primarily based on the amount of on-site changes required from our team for SEO purposes, as well as any additional user experience/conversion improvements.

These costs will involve:
- programming costs for any on-site SEO changes & content addition
- management/administration costs
- programming costs for any website improvements to user experience and monetization
- any additional system admin costs (setting up the blog, deploying builds, performance iptmizations....)

This project can be funded in portions of $10.
Project Risks
In terms of investor risk, there is close to none, as the returns are guaranteed by us. Even in the worst case of us not being able to pay returns via money directly (i.e. potential liquidity issues), you will receive Royalty Positions at the current market rates, which can then be sold for money directly to other buyers. We are however confident it will not come to that, as we currently have every indication we will remain fully liquid during all this investment's time. But it is an additional safety net we can always use, in case such a situation would occur due to potential company issues or other 3rd party issues beyond our control (loss of payment processors, hacks etc.)
Project Benefits
You will earn 30% ROI (Your initial investment+30% profit) within 12 months after the funding period ends OR you will be repaid with royalty positions which repays you in full+ 30% ROI at current market rate if we fail to do so within that period of time.